“concentrated on large commissioned pieces… still sells limited edition domestic lights.” Lindsay Bloxam, Colin Gale and Jasbir Kaur (2002) The Textile Book, Oxford:Berg P57
1. How did Bloxam get into designer-making?
Bloxam began in Textile Design and Textile Art where she specialised in Embroidered textiles. Towards the end, she established her own form and style of decorative lighting.
2. How does Bloxam address the relationship between designer-maker and context?
Bloxam begins with a product such as a lampshade, takes it around buyers to see why they would or would not buy it. She found that colour was very important when deciding because it determined whether or not it would fit in with what the consumer already has.
This allowed her learn a lot about what is needed from a product.
3. Where and how does Bloxam sell and promote her work?
Bloxam visits trade shows as they provide exposure; she uses the press and appears in trade magazines, but does very little press of her own. She relies on people coming to her.
She appears in trade magazines more than consumer magazines because these are the people that she normally deals with on a regular basis, and consumer products are not her main market.
To sell her products, she uses retail, although she says that it is more of a studio; this allows her to interact with her clients.
Bloxam also does commissioned work this allows her to become well known through word-of-mouth because her clients may recommend her to other people at trade shows or to the press.
4. What virtues does Bloxam link to designer-maker?
You have to be a hard-worker, self motivated and be flexible. You have to be able to do every job that another business would have other employees for. Being able to drive people is crucial because you have to inspire them so that they have the same passion that you do about the work. Being firm with both clients and employees so that people know where they stand and feel as though they are being looked after.
Ultimately, you have to be good with people and be able to negotiate so that both you and the client get what they want out of a project.